Business managed to briefly reorganize against the pandemic

Author: Rosen Sharkov

Since the beginning of the coronavirus crisis, businesses around the world have been changing their concepts and ways of working and joining the common fight against the pandemic. An example of this in Bulgaria were textile factories that began producing clothing and masks - personal protective equipment for medical personnel, a leather bag factory in Dimitrovgrad began making helmets from PVC. Amateurs took up making cloth masks for charity. The Bulgarian company Zaharni Zavodi, which produces desserts, began producing and selling ethyl alcohol. Even a well-known supplier of formal wear began offering protective masks - among which there is a stylish series.

Perfume manufacturers, including Givenchy and Christian Dior, are reorienting production towards disinfectants.

Luxury spirits company Pernod Ricard is taking similar steps in the US through its Absolut vodka brand, starting to market disinfectants.

German company Nivea has begun producing medical disinfectants to counter the pandemic in Europe.

Scotland-based brewery Brewdog, which also has spirits in its catalog, is using its production facilities to make hand sanitizer.

In the US, General Motors, Ford and Tesla have pledged their support by offering resources to produce more ventilators, along with Japanese carmaker Nissan and Formula 1 teams.

The Bacardi plant, which is considered the largest producer of the famous drink, reduced its alcohol production and began producing alcohol needed by medics to control the epidemic.

The giant Louis Vuitton announced that they are ceasing the production of boutique perfumes and starting to produce disinfectants for charity.

In Switzerland, a well-known hotel has converted some of its hotel rooms and started offering overnight stays under quarantine, which includes a package of services - constant monitoring by a medical professional and testing for coronavirus.

Suspended flights of many passenger airlines are being repurposed as transport flights and included in the global logistics of medical supplies.

In Bulgaria, we are witnessing an endless stream of charity – from masks, ventilators to hospital supplies, and medications that are said to aid in the treatment of COVID-19. A company that until recently produced baby bags has started producing masks for police officers and doctors completely free of charge. Several banks have donated large sums to hospitals treating coronavirus patients. A Bulgarian MP has made the largest cash donation to Pirogov Hospital. Slavi Trifonov has donated 100,000 leva to Alexandrovska Hospital, to be distributed to medical personnel as additional compensation.

A mobile operator has also made a large donation. Several pharmaceutical companies have donated free medications that have reportedly shown some success in treating the virus. There has also been an unabated desire for volunteers to help hospitals and volunteers to buy goods and medicines for the elderly or physically disabled.

The positive among the negative news – business has reoriented in a very short time, schools and universities have switched from conservative on-site learning to digital learning from home. Due to the information that there is a possibility that the school year will be considered zero, almost all schools in Bulgaria have made remote access and digitalized their education in order to continue the education of students, lessons are also being held on the national television – “BNT 2”. All higher education institutions have started to conduct lectures and exercises on streaming programs, in this particular case it seems that this virus had a positive effect on the modernization of education in Bulgaria.

Let's thank everyone involved in overcoming this pandemic, from cleaning workers to store clerks, traders, and especially doctors and medical staff.

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